As a strategic, people-first customer marketing leader, I build programs that turn happy users into lifelong champions. I specialize in advocacy, community, lifecycle engagement, and voice-of-the-customer strategies that drive both retention and growth.
I’ve led award-winning customer marketing programs at Wiley and Ad Astra, scaling advocacy communities to thousands of members, producing hundreds of customer stories, and launching campaigns that influence product development, GTM strategy, and revenue. Whether I’m activating G2 reviews, capturing video testimonials, or designing high-impact onboarding and expansion journeys, I center the customer experience in every stage of the funnel.
This portfolio includes highlights from my work across mission-driven tech and SaaS — including lifecycle campaigns, community launches, AI-enabled programs, and the data-backed strategies that earned me five BAMMiE Awards, a CAP Award, and recognition as a CMA Top 100 influencer.
Outside of work, you can usually find me training for a race, experimenting in the kitchen, doing yoga, admiring dogs, or trying (with mixed success) to keep my plants alive.
Thanks for stopping by. I hope this gives you a glimpse into the energy, care, and strategy I bring to customer marketing.
📞 816.803.3982
I'm a customer marketing leader with deep experience in advocacy, lifecycle marketing, community engagement, and voice of the customer. I bring both strategic vision and hands-on execution, and I know how to lead cross-functional efforts that turn customer relationships into real business impact. I'm also well-versed in the modern martech stack and how to use it to scale results.
People don’t do business with brands; they do business with people. That’s why my work always focuses on capturing the human stories and experiences that demonstrate ongoing value realization with software.
I’ve been fortunate to work with incredible leaders, colleagues, partners, and clients throughout my career. Here are a few who can speak to my impact, leadership style, and results-driven approach.
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Matthew Kissner President & CEO Wiley
“I'm delighted to recommend Nicole Dingley, an outstanding marketing leader who has driven significant success at Wiley. Her strategic vision was instrumental in our marketing strategies post-Knewton and ZyBooks acquisitions. A people-first leader, Nicole fosters collaboration and innovation, consistently achieving remarkable results. As Wiley's first VP of Customer Success for the Knowledge and Learning Division, she demonstrated an unparalleled commitment to continuous improvement and growth for our global teams. Nicole's leadership and dedication make her an invaluable asset to any organization.”
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Joan O’Neil Chief Knowledge Officer International Code Council
“Nicole is an outstanding leader, and I had the privilege of working with her while leading transformational change at Wiley. Nicole is an accomplished marketing and sales executive with a focus on improving customer engagement and satisfaction. She collaborated with Wiley's Knowledge & Leadership Group to create a state-of-the art marketing and customer success organizations and worked across functions to drive growth strategies. Nicole's energy and strength in customer engagement is at the highest level and her ability to motivate colleagues and customers is outstanding. I personally enjoyed working with Nicole on several levels as she provided a positive view on all projects and initiatives that she was leading. I recommend Nicole as a strong executive and leader for any organization.”
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Petra Leone Steriti Marketing Advisor SHATTR
“Nicole is a marketing powerhouse and a force of good for customers. When she and I worked together as customer success and customer experience leaders, she was an excellent partner. Nicole regularly leveraged customer insights and was always learning and innovating to create value. Nicole rolled up her sleeves to take deep dives into instructor and student journeys and worked collaboratively across functions to use those insights to create meaningful interactions for customers with their peers, with company products, and in their service experiences. Nicole is a humble leader, inspiring all those around her, and her unique blend of kindness and compassion makes her an always sought-after colleague and friend.”
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Lesley Nelson Vice President, Sales Elentraa
*“I worked with Nicole for two years at Ad Astra. She is a consummate professional. She is incredibly hardworking, diligent, creative, innovative and always gets the job done! I really enjoyed have Nicole as my marketing partner. We debated, we brainstormed, and we developed strategy together.
She was a great resource for sharing ideas, and soliciting feedback. And she is always willing to pitch in and help. She is a wonderful teammate and has become an even better friend. I highly recommend Nicole to any organization looking to up their marketing game.”*
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Paul Chen Video Studio Manager/Videographer dormakaba Americas
*“Working for Nicole was such a wonderful experience. I truly value her as a colleague who not only is fun but strategic and very passionate about the students and partners her work serves. Nicole's positive attitude translates into her team wanting to perform for her and achieving outstanding results.
Another attribute that Nicole brings to her team and projects is a strong, creative vision. This leadership quality helps chart the course for an exceptional content program, from videos to case studies to white papers. “*
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Alison Stanley Senior Customer Marketing Manager Wiley
Working alongside and reporting to Nicole for several years, I can confidently say there’s no challenge she can’t conquer. Her boundless creativity, passion, marketing instincts, and exceptional ability to turn strategy into action set her apart. She’s a relentless advocate for the customer, ensuring their needs remain at the core of every decision.
Nicole is one of the key students and thought leaders of customer advocacy and customer marketing- she knows this space inside and out and can do it with her eyes closed. Her expertise and disciplined approach have made her a standout, consistently recognized for setting higher standards in this space.
A people-first manager through and through, she leads with compassion and an infectious enthusiasm that motivates everyone around her. She thrives on challenges, is scrappy when she needs to be, and never hesitates to roll up her sleeves and work side by side with her team.
Her energy is boundless, her passion undeniable, and her focus on valuing people as individuals- professionals second- sets her apart as a leader, mentor, and collaborator. If there’s an award to earn, she’ll earn it. Goals? She must exceed them. And she does it all while fostering a culture of teamwork and shared success, where colleagues feel like family.
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Nick Mehta CEO Gainsight
“As a partner of Nicole's, I've been so impressed by her leadership skills, initiative, and innovation. It's hard to turn the ship in a very large and established organization and Nicole has the perfect combination of skills to drive a transformation. Very impressed by her and her team!”
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Mark Organ CEO Categorynauts
“It is my pleasure to recommend Nicole Dingley as an outstanding customer marketing leader. She is smart, organized, and passionate, which contributed to the astounding success of her program and multiple BAMMIE awards for her work.”
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Deena Zenyk Co-Founder and Chief Client Officer Captivate Collective
*“As a thought leader in the space, Nicole has made incredible contributions to the customer marketing and customer advocacy practices. She understands deeply the critical role customers play in a company's success. In her role as VP of Marketing, Nicole has built and led a team that has become a gold standard in how to motivate and activate customers at different points in their journey.
Drawing on her tenure as a Customer Success executive, she is an expert at elevating customer advocacy to be a true driver of growth and retention for the business. Nicole is an exceptional leader among leaders.”*
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